Problem: Over 90% of total retail sales is still generated in store. Retailers wanting to make the most of their physical space are at an extreme disadvantage with respect to customer data. Compared to the digital platform, very little is known about foot traffic let alone how to measure conversion from the sidewalk to the register.
Solution: Team Wisefoot develops a proprietary algorithm, powered by Alchemy API and IBM Bluemix, to provide a layer of demographic data using live stream HD videos. Empowering retailers with foot traffic intelligence that can measure engagement and conversion to make the most of their retail real-estate.
Structure: 48 Hour Hackathon
Output: MVP
Team members: Colpitts, Gilbert, Mills, Moqri, Zayyad
slides by Rong Rong Colpitts